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I. The Sales Agency's Responsibilities to the Manufacturer/Principal.
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To comply with the Principal's terms and conditions of sale. |
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To conscientiously cover the assigned territory, accounts, or industry segment. |
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To avoid any form of misrepresentation. |
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To establish relationships only with those Principals which will be well represented by the Sales Agency. |
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To refrain from representing competing lines without written agreement of the Principal. |
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To constantly strive to add value to the relationship between Principal and the Customers. |
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II. The Manufacturer's/Principal's Responsibilities to the Sales Agency:
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To enter into a fair, clearly worded, written Sales Representative (Independent Contractor) Agreement which addresses the needs, concerns, expectations and objectives of both parties. |
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To refrain from modifying the terms of this agreement, except by mutual written consent following full discussion of the matter. |
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To recognize the Sales Agency as an important element in the sales goals of the Principal. |
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To constantly strive to support the Sales Agency's efforts by timely responses and open communication. |
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III. The Sales Agency's Responsibilities to the Customer:
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To promote only those products or services which are in the Customer's best interest. |
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To constantly strive to improve the relationship between the Principal and the Customer. |
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To clearly and fairly communicate the needs of all parties in the business relationship. |
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To process Customer problems and questions promptly and accurately. |
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IV. The Responsibilties of one Sales Agency to Another:
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To share ideas beneficial to the rep profession. |
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To refrain from soliciting the Principals of other Sales Agencies. |
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To refrain from using unfair methods to solicit the Customers of another Sales Agency. |
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To cooperate to enhance the professional relationship of the Sales Agency and its Principals by supporting MANA, which was established for that purpose; subscribing to its aim and objectives, and in every practical way working to advance the marketing interests of all Sales Agencies and their Principals. |
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